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Currently in Private Alpha · Built on Google Cloud

The Mobile-First Operations Software for Trade Businesses

Eliminating administrative tasks in the trades through voice-first, mobile-first intelligent automation and secure, cloud-native infrastructure.

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Voice & Mobile First
Enterprise-grade Security
AI-Native

You Didn't Do an
Apprenticeship in Admin

But here you are. Chasing invoices. Returning missed calls. Trying to remember what you quoted Mrs Johnson last Tuesday.

That's not the job. That's the stuff that gets in the way of the job.

It adds up. And it's costing you money.
📋

Too much admin

Manual data entry, phone-tennis, and spreadsheet wrangling consume hours that should be billable. Every minute filing is a minute not fixing.

💬

Jobs falling through the cracks

Critical customer history lives in WhatsApp threads, voicemails, and inboxes invisible to your business. Hidden data is lost revenue.

🔲

No clear picture

Disconnected tools make it impossible to see your business as a whole. Scaling without structured workflows is building on sand.

An Autonomous
Operations Engine

Rubyo converts natural business language into structured, actionable data. Not just another dashboard but software that connects your customer communication channels with your business.

01

AI Intelligence Layer Mobile Voice AI

Natural language processing of voice & text: phone calls, voicemails, WhatsApp, SMS, images and emails into clean, task-ready job cards with no manual write up.

02

Structured Workflows Automation

Routine scheduling, follow-ups, and reminders execute automatically. You focus on the tools, not the admin behind them.

03

Cloud-Native Architecture Google Cloud

Built on Google Cloud for enterprise-grade availability, security, and compliance. Designed to scale from sole traders to multi-site operations.

04

Integration Ready API-First

API-first design connects Rubyo to your existing toolstack such as accounting software for seamless data connectivity.

From Job Call to Payment
Without the Admin

Most trade businesses lose hours every week to paperwork on their laptop or PC that shouldn't exist. Rubyo eliminates it.

A customer calls. Ruby picks it up.

The job's logged, scheduled and confirmed without you lifting a finger.

Your lad finishes on site, gives Ruby a quick update. Materials, time, notes all captured.

Invoice goes out. Job done.

Every step that used to require admin now happens in the background. Your team stays focused on the work.

Where We Are

Early product development. We are currently onboarding a select cohort of UK-based trade partners to refine our AI models and ensure product-market fit.

Phase 1
● In Progress

Early Product Development

  • Platform design and data contract development
  • Market analysis, pilot user review, product-market validation
  • AI model refinement on real data
  • Onboarding select cohort of UK-based trade partners
  • Architectural hardening
Phase 2
Coming Next

Platform Testing

  • Closed beta testing with pilot groups across trade verticals
  • Integrations into accountancy and CRM platforms
  • Automated follow-up & reminder engine
Phase 3
Planned

General Availability

  • Public launch across UK market
  • Fully supported onboarding & flexible pricing tiers
  • Expanded capabilities for WhatsApp & video processing
  • Partner API marketplace

AI-Driven Infrastructure
for the Trade Economy

Rubyo is a UK-based technology startup dedicated to building AI-driven software solutions for the trade and field service sectors. We are a product-led team focussed on creating long-term, scalable software solutions that empower trade businesses with enterprise-level intelligence at their fingertips.

Product-Led

We build software that solves real problems for real tradespeople. Guided by direct field feedback, not assumptions.

AI-Native

Intelligence isn't bolted on. It's woven into every workflow from the ground up, using the latest AI and cloud infrastructure.

Built for Scale

From sole traders to multi-site operations, Rubyo's architecture is designed to grow with the businesses it serves.

The Team Behind It

Ruben Davis — Founder & CEO
Ruben Davis
Founder & CEO

Ruben brings a perspective on the trades that no amount of market research can replicate. He spent years working on the tools — as a taper and jointer, dryliner, and plasterer — before building a career in technology recruitment as Co-Founder of Synergy, a specialist tech recruitment consultancy based in Norfolk.

That combination of hands-on trade experience and deep knowledge of how technology businesses are built gave him an unusually clear view of the problem Rubyo exists to solve: tradespeople are among the hardest-working business operators across the globe, and the software built to support them has never reflected that.

Rubyo is his answer to that gap — built from the ground up to work the way tradespeople actually work. Rubyo enables tradespeople everywhere to access powerful mobile-first software that works as hard as they do, to give them time on the tools, or with family.

View LinkedIn Profile →

Accelerator Backed

Rubyo is supported by Akcela, a startup accelerator programme based at Fuel Studios in Norwich, focused on backing early-stage technology businesses with real commercial potential. Acceptance into Akcela represents independent validation of both the market opportunity and the team behind it.

Peter Ballard
Lead Partner, Akcela

Peter has spent over 30 years making technology work for real people. He co-founded Foolproof, one of the UK's most respected experience design agencies, helping global brands build digital products that people actually trust and use.

He brings that same conviction to Rubyo — that powerful technology should be designed with care, built with purpose, and put in the hands of the people who need it most. Peter is passionate about the trades sector and the real, everyday challenges tradespeople face. Not as an abstract market opportunity, but as a genuine problem worth solving.

Having Peter and the Akcela team in our corner means Rubyo is shaped by individuals who have spent a career asking the right question: does this actually work for the person using it?

Request
Early Access

We are currently onboarding a select cohort of UK-based trade businesses for our private alpha. Spots are limited and allocated by application.

  • Direct input into product development
  • Priority access when we launch
  • Dedicated onboarding support
  • Founding partner pricing
Request Early Access

UK trade businesses only. No spam — ever.